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Michael Lyons
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Abercrombie and gitch

The fashion retailers have, as the saying goes, truly out-gayed themselves

01.01.2012

If you’re into semi-softcore porn of half-naked guys wrestling, then the latest homoerotic advertising series for A&F is for you! Wet, shirtless, sweaty male models get down and dirty on the ground in showers/gyms/pools: subtlety is no longer a concern. Though titles such as “Basketball Is What Boys Do During Men’s Wrestling Season” may leave you scratching your head.
 
These videos are so gay, they’re like amateur porn film shot at Goodhandy’s with a black-and-white filter and a bunch of drag queens lip-synching The Sound of Music in the background. They’re like walking into an actual A&F store that’s hosting a fly event with Lady Gaga's "Born This Way" playing in the background on a loop. They’re like if you took gay porn, a bathhouse poster and James Bigwood’s Pink Narcissus, put them in a blender and then called it a marketing campaign.
 
And they are glorious.

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2 Comments
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    • christian shop
      9/25/2012 5:50:13 AM
      Fashionable but replicahandbags surely could help embellish the total getup in the sophisticated lady of today.
      http://www.christianeshop.co.uk/
      Flag | @Reply
    • Shakira
      4/22/2012 11:09:40 PM
      Hi Milly,I was forwarded your witbese from Queenie and was delighted when I opened it up to see your blog. It makes for an excellent read, along with providing fab ideas - especially for school hols and visitors. I only wish I had accessed it a few weeks ago when my family were here! I have forwarded your page on to others, as well as my former Kindergarten.Cathy, a neighbour from your street!
      Flag | @Reply