readers who grew up in the '80s, there were three names synonymous with Canadian casual cool: Roots, Beaver Canoe and North Star. As things went in and out of fashion, so did all three names, until only one remained; Roots. Now, almost 20 years later, North Star is being dusted off and modernized. This time around they have learned their lesson and are not relying on their signature navy and yellow shoe to carry the entire brand.
They have expanded into clothes, which include sweat tops, hoodies, tanks and T-shirts -- emblazoned with “All Canadian” across the front. The cute concept, as modelled by blogger Blair Butler, gives this forgotten brand a new twist just weeks away from Canada Day. — Max MacDonald
Available at Over the Rainbow, 101 Yorkville Ave or rainbowjeans.com.
Photos by Mikey Sin